Brief:
Design a simplistic and scalable brand identity for Ronco+Mody Studio Productions. Working to capture the human element in its most natural form, Ronco+Mody looked for an identity that emulated elegance, sophistication, and depth with a natural and organic look and feel.
Timeline:
Design 5 Weeks
Tools & Skills:
Adobe Illustrator, Adobe Lightroom
Design Thinking, Research, Prototyping.
Role:
Graphic Design
Team:
Solo
Design Breakdown Ronco+Mody
Logo:
A simple, elegant, and versatile logo that is scalable accros platforms. With a focus on bringing together the two names and incorporating a stylized letter "R" and "M" that uniquely symbolizes the brand's elegance. Embodying sophistication and depth, the logo, brandmark, and submark work to create a modern and clean brand image.
Colour Palette:
A natural and organic colour palette: ash, latte, and bone. These colours create a sophisticated yet natural look and feel and provide a timeless aesthetic that is versatile and adaptable across mediums and platforms.
Typography:
Commuter Sans, a modern and bold sans-serif typeface, provides a clean and sophisticated look. Miller Banner Light adds a touch of elegance and sophistication. Used in tandem, the contrasting typefaces provide an elegant yet modern and approachable brand identity that carries the brand's commitment to capturing what really counts.
Imagery & Tone:
Showcasing their high-quality images and videos, Ronco+Mody will showcase people's natural beauty, capturing the human element in its most organic form. Shooting emphasizes depth and emotion and showcases the brand's commitment to capturing life in its most natural state; they focus on being sophisticated and confident while approachable and empathetic. At its core Ronco+Mody focuses on the human element and captures life's most organic moments.
Versatility & Rsponsiveness
Logo:
A simple, elegant, and versatile logo that incorporates a stylized letter "R" and "M" uniquely, symbolizing the merging of the two names into one brand. Embodying clean and modern, with a touch of sophistication and depth.
Brand Expression
Logo:
A simple, elegant, and versatile logo that incorporates a stylized letter "R" and "M" uniquely, symbolizing the merging of the two names into one brand. Embodying clean and modern, with a touch of sophistication and depth.